Market Segments

Protein Marketing Trend Opportunities

Protein Marketing Trend Opportunities

May 20, 2016 —“There are really two main things driving the whole protein movement,” said Steve French, Managing Partner of Natural Marketing Institute (NMI). His presentation on protein marketing trend opportunities began the 2016 Protein Trends & Technologies...

The Rise of Protein in Global Health and Wellness

The Rise of Protein in Global Health and Wellness

January 13, 2015 - The future landscape of protein will hinge on segmentation and education, according to market research by Euromonitor International, and success will depend on how well companies know their customers and inform them of product benefits. As far as...

Proteins and Consumers Presentation

Proteins and Consumers Presentation

"Protein and Consumers" was presented at the 2014 Protein Trends & Technologies Seminar by Barbara Katz, President, HealthFocus International. Abstract: Consumers want what they want, driven by numerous interests, preconceived notions and even conflicting desires....