Formulating new keto-friendly protein food products presents challenges for delivering the flavor and nutrition profile expected by a discerning and expanding consumer market. Beyond the challenges of achieving the taste and texture to meet consumer appeal,...
PROTEIN POWDER REMAINS the undisputed top contender in the global sports nutrition category, affirmed Carolina Ordonez, MBA, Senior Consumer Health Analyst, Euromonitor International (affiliation during seminar). In her presentation “Global Trends, Drivers and...
ACROSS THE GLOBE, but especially in America, the drive to add more animal and plant protein to human diets continues unabated, even as consumers remain somewhat vague as to their reasons why. And, diverse drivers of protein demand pose marketing challenges. In his...
(Originally Posted January 18, 2018) Caroline Blomquist, researcher and doctoral student at Umeå Universitet, Sweden, studied the relationship between the Paleo diet, overweight women & health. Her findings revealed that overweight postmenopausal women who lost...
Proteins for Health: Issues, Updates and Opportunities University of Minnesota nutrition and food science Professor Joanne Slavin addressed the comparative qualities of plant and animal proteins by highlighting some stark implications for product developers and vegans...
Consumer Demand, Health & Proteins Consumers are bringing nutrient-dense foods into their diets based on what they think will make them healthier. Kara Nielsen, Innova Market Insights, sees protein as a driving force in these product purchases. This is...
Americans’ food values are shifting. With these changes comes a new importance for understanding where consumers stand on important food and nutrition issues. The IFIC Foundation Food & Health Survey provides over 10 years of insights into American protein trends...
In 1960, experts estimated that the amount of food needed by the world in 1990 would double. Today, experts are saying the same doubling of the food supply will be needed by 2050, said Matthew Roberts, CSO for Nature’s Bounty (NBTY), in his Protein Trends &...
When looking at protein demographics data, the tendency is to focus on the X, Y and Millennial generations—and on how to create new products that appeal to those consumers. In discussing the next generation in protein opportunities, A. Elizabeth Sloan, Ph.D.,...
December 9, 2016—CONSUMER MARKET OPPORTUNITIES IN PROTEIN seemingly abound, even though consumer trends in protein have become a bit polarized. On the one hand, there are drivers pointing to alternative plant proteins as having huge growth potential—what with more...
