The Plant-Based Protein Debate: What Consumers Want
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Abstract: The popularity of plant-proteins has resulted in an explosion of new plant-based foods. While secure supply-chains, price and ingredient functionality are top priorities for food companies, what do consumer prioritize when purchasing plant-based foods? This USB and Qualisoy webinar provides information about the sustainability, nutrition, protein-quality and functionality of a variety of protein ingredients. NEW consumer insights about the purchase drivers and marketing messages to which consumers respond is revealed.
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