Protein fortification is increasingly an option for meeting the global challenges of nutritional deficiencies in the developing world, while combating the rise of certain disease in developed economies. However, the current protein ingredient supplier space is highly fragmented, which makes quickly identifying and addressing opportunities and threats to this market segment critical for long term success. This presentation discussed current factors boosting the demand for protein ingredients in 2013 and 2014 as well as other key Mega Trends creating both opportunities and threats across the global protein value chain. Its specific focus was on providing an overview of global protein ingredients-sourced from both animals and plants-including insights into market dynamics by product type, region, and end application.
Christopher Shanahan, MSc, Frost & Sullivan’s Agriculture & Nutrition Practice speaking on “Value Added Protein Marketplace” at the 2014 Protein Trends & Technologies Seminar.