Thinking of going big internationally? Consider that sports nutrition and dietary supplement sales are a hot, hot trend in Latin America. Drawing on personal insights and experiences, this presentation provides unique insights into “the good, the bad and the ugly” that thrive in a little understood, ravenous-for-protein subculture made-up of athletes, bodybuilders, military and police personnel and other fitness buffs that dwell and train in the shadows of conventional market awareness. Latin America’s fitness culture is increasingly intermixed with North America’s. “Latin America is more of a concept than a geographical boundary”, maintains Sanderson. “Its many diversified fingers serve as a bridge into North American and Europe.” Sanderson will walk you along the creative and unconventional byways of the “The Creatine Cartel.”
Kit Sanderson, CEO, Spanish Fitness Media, LLC and Editor, MD Latino speaking on “The Creatine Cartel” at the 2014 Protein Trends & Technologies Seminar.