The Creatine Cartel Presentation

Originally Published: September 8, 2014
Last Updated: March 10, 2021

“The Creatine Cartel” was presented at the 2014 Protein Trends & Technologies Seminar by Kit Sanderson, CEO, Spanish Fitness Media, LLC and Editor, MD Latino.

Abstract: Thinking of going big internationally? Consider that sports nutrition and dietary supplement sales are a hot, hot trend in Latin America. Drawing on personal insights and experiences, this presentation provides unique insights into “the good, the bad and the ugly” that thrive in a little understood, ravenous-for-protein subculture made-up of athletes, bodybuilders, military and police personnel and other fitness buffs that dwell and train in the shadows of conventional market awareness. Latin America’s fitness culture is increasingly intermixed with North America’s. “Latin America is more of a concept than a geographical boundary”, maintains Sanderson. “Its many diversified fingers serve as a bridge into North American and Europe.” Sanderson will walk you along the creative and unconventional byways of the “The Creatine Cartel.”

Excerpt from the written summary of this presentation: Latin American economies are generally on the upswing, and the demand for nutritional supplements is at an all-time high. Certain supplements that retail for USD 35-40 per pound in the U.S. are hiked to as high as USD 110 per pound in some Latin American markets. This, combined with the stark contrast in the financial status between upper and lower classes, has led to the emergence of a black market, or “Creatine Cartel,” as Spanish Fitness Media CEO Kit Sanderson wryly called the sports nutrition market in Latin America.

This black market is so large, he said, that it is possible that roughly 50% of domestic supplement sales in the U.S. eventually find their way overseas.

Click here to view the written summary “Sports Nutrition Market in Latin America” of this presentation.

Click on the button below to download a PDF of Sanderson’s PowerPoint presentation “The Creatine Cartel.”

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