Protein is on the shopping list for many Americans today. It started when Atkins first recommended high protein/low carb diets for weight and health management. Today, protein’s virtues span a range of benefits that include daily wellness, weight management, energy, satiety, muscle growth, strength, endurance and more. Consumer desire to increase their protein intake is powering the success of products in every grocery store aisle today. We took a look at how brands are targeting these shoppers with examples of innovative high protein products and communications, from steaks to shakes.
Linda Gilbert, Founder/CEO, EcoFocus Worldwide LLC speaking on “Shopping for Protein” at the 2015 Protein Trends & Technologies.