Consumers want what they want, driven by numerous interests, preconceived notions and even conflicting desires. While protein is a crucial element in all diets, the attitudes and expectations in regards to this key component will differ according to gender, age and world regions. Relying on its global database of consumer information, HealthFocus International provided insights into how proteins, protein-related ingredients and their health benefits are viewed by various consumer groups in countries from the U.S. to India, China and Mexico. The likelihood of success for product development projects increases when the done with an eye on what customers want.
Barbara Katz, President, HealthFocus International speaking on “Protein and Consumers” at the 2014 Protein Trends & Technologies Seminar.