What is a trend and how does one identify them? This presentation examined how and where to uncover trends. From farmers’ markets, food trucks, independent grocery stores and restaurants to retail concepts like juice bars as well as trade shows, crucial insights can be garnered through a strategic approach. The ability to identify movements among consumers and keep “hip to what is happening” in the world provides a competitive advantage for your own business and your customers as well.
Blake Mitchell, Partner and President, Interact On Shelf speaking on “Protein Trend Spotting” at the 2017 Protein Trends & Technologies Seminar.