Protein call-outs are often an important element of the marketing and labeling of food, beverage and supplement products. As alternative protein sources, such as collagen, gelatin, and plant-based proteins are explored, questions regarding the quality of such proteins and the range of permissible claims are raised. Additionally, the scrutiny of protein claims has also increased, drawing attention from federal and state regulators, class action plaintiff lawyers, and competitors alike. Accordingly, in this session, we discussed how companies can understand considerations regarding protein quality and permissible claims, which is paramount to achieving success while staying out of trouble.
Justin J. Prochnow, Shareholder, Greenberg Traurig, LLP speaking on “Protein Quality and Labeling Legalities” at the 2018 Protein Trends & Technologies Seminar.