Decisions as to where consumers could obtain protein use to revolve around center of the plate choices in the form of one barnyard animal or another. Today, consumers look for and find protein from a multitude of sources. It isn’t just vegans and vegetarians drinking soy milk or eating veggie burgers and protein bars. Options for protein consumption continue to proliferate across nearly every aisle of the store. Calling upon Nielsen’s extensive repository of data, the vast landscape of protein products from which consumers may choose—from meat sources to supplemental protein in pasta—was explored. Learn what’s hot and what’s not among today’s consumers in their search for protein.
Meagan Nelson, MBA, Associate Director, Nielsen Growth & Strategy speaking on “Protein Proliferation” at the 2019 Protien Trends & Technologies Seminar.