SPINS identifies trends early through its proprietary retailer network, and the protein trend is one that it has been watching for several years. The presenter spoke about the impact that the protein trend has had at retail, including new categories in which protein-enhanced products have been appearing. He provided information about the different sources of protein SPINS has recently seen including the heightened interested in plant-based proteins and the types of claims that protein-focused manufacturers are emphasizing. In addition, time was spent on the role protein has in sports-performance enhancing products. Learn and take away insights to help drive your protein product development and sales.
Scott Dicker, Nutritional Researcher, SPINS speaking on “Protein Category Evolution” at the 2017 Protein Trends & Technologies Seminar.
