Protein is one of the most sought-after ingredients for boosting the nutritional profile of foods. From cereals to snack bars, to sports beverages and pasta, protein fortifies all types of foods and beverages, offering a promise for weight loss, muscle building and better heart health. Therein lies the challenge to food manufacturers: how best to relate the benefits in a product claim – one that passes the scrutiny of FDA and FTC and avoids litigation filed by competitors. This presentation looked at the regulatory framework for making product claims and reviews selected case studies to provide an understanding of what regulatory bodies look for in claims.
Judie Dziezak, principal, Dziezak Law Firm, P.C. speaking on “Product Claims: Navigating FDA/FTC Regulations” at the 2013 Protein Trends & Technologies Seminar.