Next Generation Proteins Presentation

Originally Published: July 7, 2016
Last Updated: September 16, 2020

Despite a “been there, done that” attitude on the part of some CPG companies in the U.S., the opportunities for protein are far from passé. A resurgent interest in food fortification and a new move to fresh/refrigerated fortification; the mainstreaming of the $31 billion sports nutrition market; a shift in the drivers of the weight loss industry; the 50+ aged consumers who are restructuring entire food categories; and skyrocketing interest in kid-specific healthy foods are only a handful of U.S. markets poised for protein’s attention. This presentation provided a data-driven fast-paced dive to identify market voids and make recommendations for future success in the protein-related foods and supplements.

Elizabeth Sloan, Ph.D., President, Sloan Trends, Inc. speaking on “Next Generation Proteins” at the 2016 Protein Trends & Technologies Seminar.

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