If you could design the perfect nutrient, what would it look like? If you wanted it to keep you fit, feeling full and perhaps even energized, it may look a lot like protein. This nutrient is not only vital to human health, but is increasingly recognized as a key to good health. A comprehensive yet intriguing exploration of protein’s rising popularity in the food industry was provided. Through an analysis of innovative ingredients and consumer products entering the market, along with an examination of changing consumer attitudes toward protein, actionable intelligence for new product success was given.
Tom Vierhile, (then Innovation Insights Director, Datamonitor Consumer, a unit of Informa plc.) speaking on “Muscling to the Top: Insights, Growth and the Promise of Protein” at the 2013 Protein Trends & Technologies Seminar.