Challenger brand companies have captured the attention of the business community and loyal consumers as their boldness and creativity change the status quo. With resources less than would be expected considering their business ambitions, they have been defined by their mindset. They often defy category drivers, market leaders, operational norms, customer experiences and/or expectations. Their energy, vision and marketing activities disrupt the market to produce sustained, significant growth for their companies. The entrepreneurial panelists provided insight on the visions they have for their company. Top business challenges were explored, such as product development and marketing to regulations and operations.
Moderator: Kara Nielsen, Vice President, Trends & Marketing, CCD Innovation speaking on “Innovative Challenger Brands” at the 2018 Protein Trends & Technologies Seminar.
Miyoko Schinner, CEO & Founder, Miyoko’s Kitchen
Dariush Ajami, Ph.D., Vice President, Research and Development, Beyond Meat
Kurt Seidensticker, CEO and Founder, Vital Proteins
Natalie Shmulik, M.L.A., CEO, The Hatchery Chicago