Abstract: Rising creativity in new animal- and alternative protein-based foods has also led to increased litigation. The use of claims regarding product benefits often is crucial for marketplace success, but care must be taken to minimize the risk of lawsuits and regulatory action. Declarations regarding a food or beverage’s sustainability, ingredients, source, or protein quality have produced undesired attention for product manufacturers and marketers. This presentation looks at current regulatory activity in this area and provides insights to better understand key legal and risk mitigation considerations when deciding to market a product.
Jessica P. O’Connell, Partner, Covington & Burling LLP—speaker at the 2022 Protein Trends & Technology Seminar, “From Standards of Identity to Sustainability Claims: Hot Topics in Protein-Based Foods”
Extract from a Summary Article titled ‘Legal Complexities of Labeling Protein-Based Foods” of this presentation will be posted shortly.