High on Protein and Health Presentation

Originally Published: July 6, 2016
Last Updated: March 9, 2021

“High on Protein and Health” was presented at the 2016 Protein Trends & Technologies Seminar by Andrew Mandzy, MBA, Director of Strategic Insights, Nielsen.

Abstract: As consumer behaviors and attitudes toward health and wellness continue to shift, many consumers are seeking alternative sources of protein either in addition to, or in place of meat. From health bars and Greek yogurt to sports drinks, we covered how these products are performing, who is buying them, how these trends are impacting the meat case, and how you can capitalize on the growing consumer interest in protein beyond the meat case.

Excerpt of the written summary from this presentation: On one hand, chains like Costco and Whole Foods patronized by upper-income consumers are on the rise; conversely, discount-oriented retailers, like Aldi and dollar stores, are also flourishing. Of the roughly 24,000 new retail stores opening since 2007, 68% are skewing toward lower income shoppers. “Consumers are more polarized, and the retail environment is more fragmented,” he said, adding that conventional grocers are projected to lose their share of the marketplace.

What this means for perimeter shopping depends on the product. While there is a wide disparity in spending between affluent and poor households for seafood and produce, this is less true for the meat aisle. Overall, nearly a quarter million fewer households bought fresh meat in 2015 compared to the year before, accounting for nearly $74 million in lost sales. Likewise, there has been a decline in how much each household spends per trip (5%) and their annual spend (3%) on meat. Affluent households aren’t likely to change behaviors, though they may seek out more cost-saving retailers. Meanwhile, the less affluent households are willing to buy less frequently and purchase less expensive cuts and smaller packages of meat, noted Mandzy.

Click here to view the written summary  High on Protein: Insights into Consumers’ Search for Health” of this presentation.

Click on the button below to download a PDF of Mandzy’s PowerPoint presentation “High on Protein and Health.”

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