“The Rise & Rise of Proteins: Global Consumer & Innovation Trends Driving Protein to New Heights”
Abstract: Protein is the engine driving new product innovation in fast-moving consumer goods today. According to the Netherlands-based Innova Market Insights, launches of global packaged food and beverage products making a “high in protein” or “source of protein” claim grew at better than a 25% compound annual growth rate for the period from 2014 to 2018. That’s over three times faster than new food and beverage launches grew over the same period. Protein sources are also broadening. Soy helped popularize plant-based protein, but soy is now losing ground to a bevy of alternative proteins like pea, almond, oat, rice, and more. Attend this session and find out where protein innovation is coming from, where it is going, what types of protein are prospering, and how consumers really feel about protein.
Tom Vierhile, MBA, VP Strategic Insights, North America, Innova Market Insights—Speaker at the 2022 Protein Trends & Technologies Seminar
Extract from a Summary Article titled Global Innovation Trends Driving Proteins of this presentation will be posted shortly:
