Global Protein Landscape Presentation

Originally Published: July 6, 2016
Last Updated: March 9, 2021

“Global Protein Landscape” was presented at the 2016 Protein Trends & Technologies Seminar Chris Schmidt, Senior Consumer Health Analyst, Euromonitor International.

Abstract: Riding a global wave of consumer interest, protein remains one of the hottest ingredients of the day. An anchor of the sports nutrition category, protein’s evolving public profile is helping it crash other categories and greatly expand its demographic appeal. Drawing on Euromonitor International’s Passport system, Senior Consumer Health Analyst Chris Schmidt delved into the market and consumer drivers underlying protein’s rapid rise in the global sports nutrition, weight management and dietary supplements categories.

Excerpt from the written summary of this presentation: Euromonitor tracks protein use and consumption in the sports protein products, meal replacement slimming (weight management), protein supplements and supplement nutrition drinks segments. All have grown in retail sales in the past five years, but sports protein products have seen the fastest and most significant growth—from roughly $5.4 billion in 2010 to $8.6 billion in 2015. [Note: Euromonitor has recategorized and updated these categories since the presentation.]

Northern European countries, such as Finland, Sweden, Germany and the Netherlands, consume the most grams of protein per capita through packaged foods and beverages, according to their 2015 data. Southeast Asian countries, like Indonesia, Thailand, Vietnam, India and the Philippines, are among the lowest.

“We don’t see that one-to-one relationship between income and consumption,” he said. For example, of the countries studied, the second highest level of protein per capita per day is consumed by consumers in Turkey, while those in the more developed consumer markets, like Singapore and Taiwan, have some of the lowest consumption levels. This is at least partly due to local, traditional eating habits and the amount of fresh foods consumed.

Click here to view the written summary “Overview of the Global Protein Landscape” of this presentation.

Click on the button below to download a PDF of Schmidt’s PowerPoint presentation “Global Protein Landscape.”


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