Abstract: Dietary protein is one nutrient that has mostly avoided being stigmatized as unhealthy. While carbohydrates and fats have periodically been painted as dietary villains, protein has remained above the fray, with a good-for-you halo to match. In recent years, protein-based products and benefit claims have proliferated, as has protein-related research, particularly in the sports science arena. These research findings provide useful evidence-based guidance that product developers and marketers can use to formulate efficacious products and create benefit claims that are truthful and not misleading. Not surprisingly, the science of protein metabolism can quickly become complex and arcane. Still, important practical learnings about the amounts, types, and timing of protein intake, along with other considerations, can inform product development decisions. This presentation will highlight those key practical findings.
Bob Murray, Ph.D., FACSM, Managing Principal, Sports Science Insights, LLC, Co-founder and former Director, Gatorade Sports Science Institute—Speaker at the 2022 Protein Trends & Technologies Seminar, “The Science of Muscle Protein Synthesis: Practical Takeaways for Product Developers”
Extract from the Summary Article titled “Science of Protein Metabolism Informs Product Developers” of this presentation will be posted shortly.