Americans’ food values are shifting. With these changes comes a new importance for understanding where consumers stand on important food and nutrition issues. The IFIC Foundation Food & Health Survey provides over 10 years of insights into American protein trends and food values. Over this period, protein has grown in prominence as a key nutrient that American’s are aiming to consume. This presentation uncovered deeper insights into Americans’ perceptions and misconceptions about protein. We also revealed new findings about consumer definitions of the term “healthy,” in-depth views on processed foods, and drivers of food purchasing.
Liz Sanders, MPH, RDN, Associate Director, Nutrition & Food Safety International Food Information Council Foundation (IFIC) speaking on “Food Health Survey” at the 2017 Protein Trends & Technologies Seminar.