Dairy proteins continue to grow in both popularity and use due to unique and now preferred nutritional and performance attributes. However, compared to more common plant proteins, operations in the day-to-day dairy markets introduces unique challenges on its own. Factors such as the sheer physical process to extract whey protein from milk (and what to do with the casein) and the investments required to do so complicate the supply-chain. Then, there are geopolitical influences (Russia, China, the EU) that matter, not to mention the weather in New Zealand that all combine to create a dairy market with plenty of ups and downs. A deep dive into the market challenges of milk and whey protein were explored, including a look at the key forces that influence price, and what’s ahead for the category.
Duane Banderob, MSc, Chief Operating Officer, Dairy.com and leader, consulting and market intelligence services, Blimling and Associates speaking on “Dairy Protein Market Trends and Outlooks” at the 2016 Protein Trends & Technologies Seminar.