What is convenient nutrition and how are these products mainstreaming? How are lilfestyle diets opening up opportunities for new market segments? This presentation focused on innovation of these products. Innovation at all levels and functions is a valuable organizational trait. From technology-based start-ups to mainstream companies, from concept ideation to creative operational efficiencies and brand management strategies, taking a novel approach can increase the chance of success for a project, company or individual.
Umaima Merchant, MSc, MBA, Director of Innovation & Growth, Premier Nutrition speaking on “Convenient Protein Nutrition Innovation” at the 2019 Protein Trends & Technologies Seminar.