Over 140 million Americans are seeking foods that are high in protein, creating opportunities for many consumer-packaged goods categories throughout the supply chain. And, with two-thirds of consumers using high-protein foods/beverages, what is driving this trend based on the reasons for use? Insights and analysis, driven from NMI databases based on over 100,000 consumer interviews, on these topics among others will be presented. This session will also focus on who the primary consumer targets really are, such as NMI’s WELL BEINGS who will continue to drive alternative forms such as plant and insect based protein into the mainstream. Are you maximizing your opportunities in the marketplace? Come explore tomorrow’s trends for actionable marketing strategies today.
Steve French, MBA, Managing Partner, NMI speaking on “Consumer Trends in Protein: What is the Real Marketing Opportunity?” at the 2018 Protein Trends & Technologies Seminar.